"The best way to predict the future is to create it" – Dennis Gabor

Hi I’m Nafeesa - an Interaction and Service Designer.  I'm currently doing my masters in Service Design at the Royal College of Art in London.  Most recently, I was working as an Experience Designer at OpenTable designing services and products that help restaurants run their business more efficiently and lucratively. 

I studied Public Policy during my bachelors but realised soon after I wanted to work in a creative field where I could make a tangible impact. My first job was as a marketing assistant at a product design consultancy where I developed an interest in UX design. l took classes after work and was able to transition to my first design role in 6 months. Since then I've designed products for both consumers and businesses and designed experiences for the web, mobile, wearables and the IoT over the past 5 years.

I am a strong advocate for pushing design process at the companies I’ve worked, and I believe design is an equal stakeholder in the product design and business strategy process. I value creating an impact with my work and seeing it implemented, so I try to stay true to my customer needs. I'm passionate about combining new technology and design and solving the big wicked problems and impacting change through organisations.

I am always looking for a new challenge, so please drop me a line if you would like to learn more.

"The best way to predict the future is to create it"
– Dennis Gabor

Hi I’m Nafeesa Jafferjee (nafjaf) and I design experiences for software. I designed my first “app” at a telecommunications company in Sri Lanka before the era of the smartphone. At the time, the app functioned solely on text messages and was a way to keep track of your personal stock portfolio. I didn’t realize then I had stumbled into the world of user experience design that would later become one of my passions and shape my future career.

Since then I have worked at fashion and tech startups, a product design consultancy and I’m currently an experience designer at OpenTable, and design software experiences for front of house and back office restaurant operations. I have designed for both consumers and businesses and designed experiences for the web, mobile, wearables and the IoT. I strive to be the user champion for the end customer by using design thinking methodologies to create simple empowering experiences.

My skills include –  interaction design, rapid ideation and prototyping, user research, visual design, HTML/CSS & Javascript and basic animation. I am always looking for a new challenge, so please drop me a line if you would like to learn more.

nafeesa.jaff@gmail.com

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